Three friction points that cost US clinics their conversion
We traced the U.S. patient journey from need recognition through provider search, booking, visit preparation and follow-up, and isolated the three points where most value leaks: wrong care path, low transparency, and switching between channels. Each wastes patient time, cuts provider conversion and adds administrative rework. Using travel booking as an analogy for orchestration, the analysis shows why healthcare increasingly needs one integrated access layer, and translates that logic into measurable value across the full access flow.